Longbox Digital Comics
Sunday, June 28th, 2009Ages ago comic books graced the shelves of newspaper stands across the United States. When I was a child, the local 7-11 had about eighteen shelf-feet of Marvel and DC comics right up front near the cash register to lure young shoppers in the door. The world has moved on, and the comic book publishers and distributors have had trouble keeping up. They switched over from cheap newsprint to glossy high-quality paper, improved their printing techniques, and saw their production costs go through the roof. The $3.99 cover price of Dark Avengers #6 isn’t primarily due to the jet-setting lifestyle of Brian Bendis and Mike Deodato, but rather due to an ailing business model, which has a lot to do with why 7-11 doesn’t stock it. Can Longbox be the answer?
